Data tracking company Nielsen released viewing data for the week of August 15 to August 21 and Marvel Studios’ She-Hulk: Attorney at Law The series is not in any of the top 10 lists.
Strong woman It premiered on August 18 on Disney+ and beat it hypnoticAnd the Weird thingsAnd the I have never done beforeAnd the lock and keyAnd the IndescribableAnd the Virgin RiverAnd the their own leagueAnd the reverberationAnd the Only killing in constructionAnd the Instant Dream Home On the Nielsen Top 10 Originals flow chart.
As mentioned below, something mortal The viewership was just under 395 million minutes, which is the tenth place for Instant Dream Home’s watched minutes.
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It is unclear whether She-Hulk: Attorney at Law It is the worst Marvel Studios TV series on Disney+ Mrs. Marvell The first episode made the charts again in the week ending June 12 with 259 million minutes watched.
it’s possible She-Hulk: Attorney at Law She could have done better than Ms. Marvel since we only know that she’s shown less than 395 million minutes.
Regardless, the show that doesn’t make the charts is the first Marvel Studios show that doesn’t make the original Nielsen Top 10 chart. As mentioned above, Ms. Marvel took 10th place when it debuted with 259 million minutes.
moon knightwhich debuted on March 30, was at number six on the Nielsen chart at the time with 418 million minutes watched.
Falcon Eye The two-episode premiere on November 24, 2021 saw 853 million watched minutes.
loki 731 million minutes were watched when it premiered in June 2021. The Hawk and the Winter Soldier It premiered with 495 million minutes of viewership in March 2021.
finally, WandaVision 434 million minutes were watched when it premiered in January 2021.
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What’s interesting about Nielsen’s data is that it raises questions about other data analytics companies that claim to do so Strong woman On par in the first four days of airing compared to other Marvel Studios shows like WandaVisionAnd the lokiAnd the Falcon and Winter Solidere, And the hook.
Samba TV reported Strong woman 1.5 million American families watched the stream in the first four days available on Disney+.
This is similar to WandaVisionwhich they claimed was watched by 1.6 million families five days after it premiered on Disney+.
Does not match the fact that something mortal 395 million minutes have not been watched as mentioned by Nielsen when WandaVision He did 434 million minutes.
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Not only do Nielsen’s statements cast doubt on Samba TV’s reporting, they also raise questions about Marvel Studios’ business model.
Marvel Studios CEO Victoria Alonso described this business model while appearing at the Annecy International Animation Film Festival in June 2021.
While answering a question if she ever got tired of Marvel Studios movies hitting the box office, Alonso said, “The reason we’re consistently successful is because our audience is global. You can’t have a global audience and not somehow start to represent it… for us. It was really, really important to have that.”
She continued, “For the longest time, we’ve heard that a movie led by a woman will never open. I say, please check, Captain Marvel He made a lot of money. Then they always tell us that Black Panther It’s never going to open and that nobody wants an all-black crew, and that made $1.3 billion.”
“So you can look at it from a social point of view, a cultural point of view. But honestly, this is business. From a financial point of view, you are leaving money on the table by not being represented.”
Then she gave some numbers about the Marvel audience, “I think 51% of our audience is female, and 28% of our audience is Hispanic. If we don’t represent the people watching what we’re making, they’re eventually going to go somewhere else because someone else is going to find out.”
Alonso concluded, “We can only tell stories if we succeed and actually have the money to make them. So the idea is, ‘If she’s making money, why not make it?'” To me, it seemed like a very simple equation, but it took a lot of time, a lot of time. the talk “.
What do you think of She-Hulk: the attorney-at-law who didn’t even make it to any of Nielsen’s top ten lists?
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